DIGITAL EXCELLENCE
HARNESS THE POWER OF THE NEW DIGITAL MARKET
A BRAVE NEW WORLD
In addition to our foundational digital expertise across web, mobile, social and search, m+g has a particular specialty in the brave new world of programmatic display advertising. It’s a highly targeted, highly effective blend of data, analytics, creativity, and algorithmic genius that gets your advertising message to the right people, at the right place, at the right time. Programmatic is not new, but through our partnership with industry leading GeniusMonkeyTM we are now able to bring truly impactful and measurable results to the targeted lead generation solutions we deliver for our clients.
HARNESS THE POWER OF THE NEW DIGITAL MARKET
A BRAVE NEW WORLD
In addition to our foundational digital expertise across web, mobile, social and search, m+g has a particular specialty in the brave new world of programmatic display advertising. It’s a highly targeted, highly effective blend of data, analytics, creativity, and algorithmic genius that gets your advertising message to the right people, at the right place, at the right time. Programmatic is not new, but through our partnership with industry leading GeniusMonkeyTM we are now able to bring truly impactful and measurable results to the targeted lead generation solutions we deliver for our clients.
HARNESS THE POWER
OF THE NEW
DIGITAL MARKET
A BRAVE NEW WORLD
In addition to our foundational digital expertise across web, mobile, social and search, m+g has a particular specialty in the brave new world of programmatic display advertising. It’s a highly targeted, highly effective blend of data, analytics, creativity, and algorithmic genius that gets your advertising message to the right people, at the right place, at the right time. Programmatic is not new, but through our partnership with industry leading GeniusMonkeyTM we are now able to bring truly impactful and measurable results to the targeted lead generation solutions we deliver for our clients.
IT HAPPENS IN NANO-SECONDS
From the moment you type in espn.com, or hgtv.com, or “puppies” in your search engine, a battle for your eyeballs begins. Based on a slew of data from your personal online profile, digital advertisements all around the world are deciding, in the blink of an eye, if you are worth serving their ad. If they think you fit the target, it becomes a bidding war. And all of that takes place in the fraction of time that your new page loads on your screen.
IT HAPPENS IN NANO-SECONDS
From the moment you type in espn.com, or hgtv.com, or “puppies” in your search engine, a battle for your eyeballs begins. Based on a slew of data from your personal online profile, digital advertisements all around the world are deciding, in the blink of an eye, if you are worth serving their ad. If they think you fit the target, it becomes a bidding war. And all of that takes place in the fraction of time that your new page loads on your screen.
AN EXAMPLE
For Mount Hood Meadows Ski Resort, we developed a campaign called “My Mountain,” that had several different sales objectives over the course of the year. The first, and most important goal was to get the season jump-started with pre-season, unlimited pass sales. Here’s a small sample of the digital ads:
THE RESULTS?
Simply put, remarkable. Without stating specific numbers, suffice it to say that Mount Hood Meadows generated the highest number of eCommerce transactions, the highest percentage of customers whose first exposure to MHM came as a result of an ad impression, the highest increase in year-over-year overall revenue, and the largest year-over-year revenue from new visitors.
CAPTURING AND CONVERTING DIGITAL LEADS
As amazing as programmatic display can be in its ability to identify the ideal prospect, no matter where they go on the web, IP Targeting provides a whole host of other opportunities. Do you need to target a specific neighborhood, or office building? Our digital team can make that happen. Do you have a direct mail list that you would like to “warm up” with display ads? Would you like to target everyone who recently attended a specific event or tradeshow? IP Targeting solutions make it possible. Our digital team can analyze the various channels and are deeply skilled in assessing how an IP Targeting component should be part of the solution.
On average, today’s shoppers require 28+ brand interactions as they guide themselves down the path of making a purchase decision. From a digital perspective, we are experts at creating those interactions. However, It is equally important to ensure you are there when the target finally conducts a search for your brand. Our digital team is skilled at building paid and organic search solutions that complement the lead generating results produced by programmatic and IP targeting display. We have loads of experience designing and delivering integrated display and search solutions that accomplish that very objective.
What’s the point of creating all those digital display and search leads if you ultimately just lose track of them? Marketing Automation helps us make sure that doesn’t happen. If you are in the B2B space and need to methodically nurture long-running digital relationships with email interactions and periodic content delivery, we have experience working with tools like Pardot® and Hubspot®. Conversely, in the high transaction volume B2C space, it is critical to be able to track and trend customer profiles, so that “look-alike” audiences can be targeted with unique and pertinent product messaging.
WORLD CLASS DIGITAL PARTNERSHIPS
We have established deep relationships with some of the world’s largest digital providers, and have developed proven methodologies to ensure optimum integrated effectiveness. See below for a few examples of our strategic digital partners. It’s yet another reason to choose m+g for your digital marketing needs.
“ADVANCED SALES OF PASSES THIS SEASON
ACHIEVED AN ALL TIME HIGH“
– David Tragethon,VP of Marketing, Sales and Communications, Mount Hood Meadows–
