JOBZOLOGY

(STRATEGIC PLANNING AND CAMPAIGN)

JBZ came to m+g with the objective of creating a plan to introduce the product to colleges and universities through career counselors. The agency started by conducting an in-depth Study of the JBZ product; brand; marketplace; and developed a strategic plan, including the creation of a database of 200+ liberal arts colleges associated with the Network for Vocation in Undergraduate Education (NetVue).

Upon completion of the Study, JBZ engaged the agency to build a website; position the product; and design a direct and digital marketing and sales strategy in support of a launch.

The client is currently active.

“m+g is a different kind of marketing and advertising agency, pushing relationship and core strategy to the front versus everyone else who focuses on selling piecemeal offerings. Bill and Geoff took the time to really dig in, listen to our story, and develop a strategy that ensured we would have success. They have added energy, focus, and momentum to our marketing efforts and have worked extremely hard to ensure our execution is a success

Their relationship, strategy, and owner mentality combined with an incredible work ethic at very cost-effective prices were an amazingly fresh perspective relative to others firms we have worked with.”

-Travis Hevelone, CEO, jobZology®