CAPITALIZE NETWORK


(STRATEGIC PLANNING AND CAMPAIGN)

Capitalize Network, LLC (CPN) is a consulting and M&A company offering comprehensive business transition planning services. CPN enlisted m+g with the objective of initiating a national expansion around its proprietary model. First, m+g conducted an exhaustive Study of the CPN brand, including its Characteristics; product SWOT; competitive marketplace; target audience; and defined its Unique Selling Proposition (USP). Next, the agency built a strategic plan in support of a test roll-out and then, developed a direct and digital creative campaign, fashioned after the Voya orange origami and American Express’ Platinum card national marketing and advertising.