IN MOTION ALBUMS

(STRATEGIC PLAN AND CREATIVE CONCEPTS)

InMotion Albums (IMA), produces the world’s first interactive print, digital and video experience in the form of a high-quality luxe photo album. IMA has patented the print and digital book combination, including the proprietary page detection technology and fully customizable end-user software.

IMA came to m+g for assistance in developing their go-to-market strategic plan, including the need to package the concept for rounds of investor funding and ultimately, a sale to a mega-brand acquirer.

After a comprehensive 3-month Study assignment against the brand and competitive marketplace, m+g delivered an expert opinion regarding the marketing valuation of the IP; an extensive research methodology; a company-sponsored sales and marketing plan; DRTV options; and a preliminary identification and strategy against potential acquirers such as Cannon, Shutterfy and others. m+g currently serves as IMA’s virtual CMO and marketing department.

“mcgregor+graham aligned their broad, deep professional experience and expertise in strategic planning and digital marketing to give our startup the strategic plan, structure and brand analysis we need to develop, scale, and prepare for a successful exit.

Our small startup knew we needed the guidance and advice from a strategic, professional, well-educated team with decades of real industry product experience – that team is mcgregor+graham.”

-Kristin Miller, Co-Founder of InMotion Albums