MT. HOOD MEADOWS – MY MOUNTAIN

(CAMPAIGN AND DIGITAL EXECUTION)

Our work, recently submitted by the client to the National Ski Areas Association (NSAA) 2017/2018 Best Overall Marketing Campaign competition, was built for Oregon’s Mount Hood Meadows in support of developing a master creative theme against all its target profiles. Utilizing the “My Mountain” Positioning, a myriad of ads, underpinned by programmatic digital marketing were launched. The results proved successful, as advanced sales of passes achieved an all-time high by the November deadline and engagement and sales improved compared to past seasons.

Last Spring’s “trial” to see if we could use their services to achieve our Spring pass sales budget far exceeded our expectations. The ability of the agency to develop a digital strategy, execute it and then provide the KRAs linking guest behavior (web visits and sales results) to these efforts is central to our continuing relationship.

The exercise m+g took us through to bring to life our “Your Mountain Home” brand, and the development of three distinct digital ad campaigns for this season, as well as guiding us to their recommended “My Mountain” campaign was brilliant.

Advance sales of passes for this season achieved an all-time high by the November discount price deadline, and we have seen improved engagement and sales numbers compared to past seasons even during a somewhat snow-starved start to our season. We appreciate the attention paid to us by the agency with weekly updates involving key agency personnel. We have requested additional digital campaigns to boost our upcoming summer operations and wedding business, proof that we highly recommend m+g and thoroughly enjoy working with them.”

-Dave Tragethon, VP of Marketing, Sales, and Communications at Mt. Hood Meadows