THE POWER OF THE WRITTEN WORD

(A COLLECTION OF BRAND MANIFESTOS)

Language has great power. It has the ability to educate, to change minds, to touch hearts… in ways nothing else can. At mcgregor+graham, we are in constant pursuit of the perfect headline, the perfect phrase, the perfect hook… and ultimately the hidden essence of a brand. Often, we attempt to capture the soul of our brands by putting pen to paper in the form of a brand manifesto. This, then, becomes a powerful launching pad for our creative work. Below, we’ve gathered a handful of examples for a variety of brands.