JOBZOLOGY

(STRATEGIC PLANNING AND CAMPAIGN)

JBZ came to m+g with the objective of creating a plan to introduce the product to colleges and universities through career counselors. The agency started by conducting an in-depth Study of the JBZ product; brand; marketplace; and developed a strategic plan, including the creation of a database of 200+ liberal arts colleges associated with the Network for Vocation in Undergraduate Education (NetVue).

Upon completion of the Study, JBZ engaged the agency to build a website; position the product; and design a direct and digital marketing and sales strategy in support of a launch.

The client is currently active.

“m+g is a different kind of marketing and advertising agency, pushing relationship and core strategy to the front versus everyone else who focuses on selling piecemeal offerings. Bill and Geoff took the time to really dig in, listen to our story, and develop a strategy that ensured we would have success. They have added energy, focus, and momentum to our marketing efforts and have worked extremely hard to ensure our execution is a success

Their relationship, strategy, and owner mentality combined with an incredible work ethic at very cost-effective prices were an amazingly fresh perspective relative to others firms we have worked with.”

-Travis Hevelone, CEO, jobZology®

CAMA GRANT-CHAIN-AWARENESS

(PROGRAMMATIC DIGITAL AD CAMPAIGN)

m+g was invited to participate in a Request for Proposal (RFP) from the Office of Economic and International Trade (OEDIT) for the purpose of creating awareness to the federal and state grant-subsidized FourFront initiative. Once awarded the assignment, m+g developed a strategic plan in support of the objective and built the digital display ad campaign. The campaign is currently active

Programmatic Display Ads

Landing Page

COLORADO ADVANCED MANUFACTURING ASSOCIATION – IGNITE

(MEMBER ACQUISITION)

After an extensive 3-month Study assignment against the Colorado Advanced Manufacturing Association (CAMA) brand; national manufacturing association marketplace; and Colorado competitive market, extensive recommendations were submitted in support of CAMA moving forward. As a result, m+g was then engaged to refurbish the CAMA website and develop an awareness and membership campaign geared to 2500+ Colorado manufacturers. Campaign is currently active.

MT. HOOD MEADOWS – MY MOUNTAIN

(CAMPAIGN AND DIGITAL EXECUTION)

Our work, recently submitted by the client to the National Ski Areas Association (NSAA) 2017/2018 Best Overall Marketing Campaign competition, was built for Oregon’s Mount Hood Meadows in support of developing a master creative theme against all its target profiles. Utilizing the “My Mountain” Positioning, a myriad of ads, underpinned by programmatic digital marketing were launched. The results proved successful, as advanced sales of passes achieved an all-time high by the November deadline and engagement and sales improved compared to past seasons.

Last Spring’s “trial” to see if we could use their services to achieve our Spring pass sales budget far exceeded our expectations. The ability of the agency to develop a digital strategy, execute it and then provide the KRAs linking guest behavior (web visits and sales results) to these efforts is central to our continuing relationship.

The exercise m+g took us through to bring to life our “Your Mountain Home” brand, and the development of three distinct digital ad campaigns for this season, as well as guiding us to their recommended “My Mountain” campaign was brilliant.

Advance sales of passes for this season achieved an all-time high by the November discount price deadline, and we have seen improved engagement and sales numbers compared to past seasons even during a somewhat snow-starved start to our season. We appreciate the attention paid to us by the agency with weekly updates involving key agency personnel. We have requested additional digital campaigns to boost our upcoming summer operations and wedding business, proof that we highly recommend m+g and thoroughly enjoy working with them.”

-Dave Tragethon, VP of Marketing, Sales, and Communications at Mt. Hood Meadows