NESCO

(CAMPAIGN AND WEBSITE)

New Energy Structures Company (NESCO) is the country’s premier alternative and renewable energy contractor. They came to m+g with the need to position and establish their brand in its B2B contractor vertical. m+g designed their logo; shaped their competitive positioning; built the website; created product installation videos; designed and supported their B2B industry trade show requirements; developed collateral; and continue to support their advertising and marketing. NESCO has grown at an incredible rate, exceeding management’s expectations.

CAPITALIZE NETWORK


(STRATEGIC PLANNING AND CAMPAIGN)

Capitalize Network, LLC (CPN) is a consulting and M&A company offering comprehensive business transition planning services. CPN enlisted m+g with the objective of initiating a national expansion around its proprietary model. First, m+g conducted an exhaustive Study of the CPN brand, including its Characteristics; product SWOT; competitive marketplace; target audience; and defined its Unique Selling Proposition (USP). Next, the agency built a strategic plan in support of a test roll-out and then, developed a direct and digital creative campaign, fashioned after the Voya orange origami and American Express’ Platinum card national marketing and advertising.

JOBZOLOGY

(STRATEGIC PLANNING AND CAMPAIGN)

JBZ came to m+g with the objective of creating a plan to introduce the product to colleges and universities through career counselors. The agency started by conducting an in-depth Study of the JBZ product; brand; marketplace; and developed a strategic plan, including the creation of a database of 200+ liberal arts colleges associated with the Network for Vocation in Undergraduate Education (NetVue).

Upon completion of the Study, JBZ engaged the agency to build a website; position the product; and design a direct and digital marketing and sales strategy in support of a launch.

The client is currently active.

“m+g is a different kind of marketing and advertising agency, pushing relationship and core strategy to the front versus everyone else who focuses on selling piecemeal offerings. Bill and Geoff took the time to really dig in, listen to our story, and develop a strategy that ensured we would have success. They have added energy, focus, and momentum to our marketing efforts and have worked extremely hard to ensure our execution is a success

Their relationship, strategy, and owner mentality combined with an incredible work ethic at very cost-effective prices were an amazingly fresh perspective relative to others firms we have worked with.”

-Travis Hevelone, CEO, jobZology®

CRAZY SIMPLE HOMEBUYERS

(NAME, LOGO, BRAND DEVELOPMENT, WEBSITE, DIRECT CAMPAIGN)

Website

Direct Marketing

“Thank you to the m+g team for providing a new campaign for our company. They took the time to get to the heart of what we needed and helped us re-brand and market to our target audience.

The presentations throughout the process were impressive and well developed. We are thrilled with our new brand, advertising strategy, creative campaign and website. We look forward to a prosperous year with the help of the m+g team!”

– Jeff Corporon, President, Crazy Simple

COLORADO ADVANCED MANUFACTURING ASSOCIATION – IGNITE

(MEMBER ACQUISITION)

After an extensive 3-month Study assignment against the Colorado Advanced Manufacturing Association (CAMA) brand; national manufacturing association marketplace; and Colorado competitive market, extensive recommendations were submitted in support of CAMA moving forward. As a result, m+g was then engaged to refurbish the CAMA website and develop an awareness and membership campaign geared to 2500+ Colorado manufacturers. Campaign is currently active.